The emphasis at Rebecca is on the personality and uniqueness of each woman. That is also at the heart of how designers and collection styles are selected: irresistible, self-confident and extraordinary. It is a place where modern American designers meet dynamic European fashion houses, where classic meets avant-garde, where couture meets ready-to-wear. The feminine flair and personal fashion expertise are turning Rebecca into the jewel in the crown of Berlin’s boutiques, which in turn is enthusing an international customer base.
Rebecca Zehden draws her inspiration from the many trips she has made around the globe. It grew the desire to bring to Berlin her favorite pieces and designers that she picked up along the way in New York, Milan, Paris and London. She wanted to offer an exclusive, unusual selection of fashion and accessories, which Germany has rarely – if ever – seen before. In 2006, she opened a boutique in Berlin-Mitte to display her work. Since then she has earned a reputation among her customers for collecting the rarest pearls of fashion.